Monica Hebert

Media Director
Monica is a 28-year marketing veteran whose skills in research, strategic planning and negotiation have proven invaluable in the development of innovative, targeted media plans for national, regional and statewide buys.
A familiar face in the Louisiana media marketplace, her assertive style has earned her a sterling reputation among clients, empowering her to make the most of their investment, regardless of budget. For BBR, she is responsible for all media buys and to date has secured well over $20,000,000 in placements. She works closely with the creative and account service departments to ensure accuracy of content and consistency in billing. A strong client advocate, Monica has been responsible for managing a wide variety of clients throughout her career, most notably the Louisiana Office of Culture, Recreation and Tourism, Blue Cross/ Blue Shield of Louisiana, Louisiana Economic Development, BELFOR USA and the Louisiana Superdome. Monica is a tireless community volunteer, and has served on the national board of the American Advertising Federation and was president of Festival International in 2013.

  • 1997 NFL Super Bowl Host Committee
  • BlueCross / BlueShield
  • CC’s® Coffee House
  • Coburn Supply Company
  • Festival International de Louisiane
  • Home Bank
  • I-49 Connector/LaDOTD
  • La Capitol Federal Credit Union
  • Louisiana Department of Health and Hospitals (Statewide LaChip Program)
  • Louisiana Economic Development
  • Louisiana Office of Culture, Recreation and Tourism
  • Louisiana Superdome
  • Ochsner Health
  • Ochsner Lafayette General
  • TABASCO® Country Store
  • Tulane Cancer Center
  • Women’s & Children’s Hospital
  • Zeiss Microscopes


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Joined BBR: 2003

  • Research
  • Media Strategy, Negotiation and Placement

Bachelor of Arts, Public Relations (Marketing Management) University of Louisiana at Lafayette, 1993

  • 2017 AAF Acadiana Silver Medal Recipient
  • 2017 Best of Show Print, AAF Baton Rouge
  • 2017 2) Gold and (1) Silver ADDY Awards, AAF Baton Rouge
  • American Advertising Federation, Acadiana Chapter, Past President and Board Member
    • District 7, Past State Representative
    • District 7, Past National Representative
  • Festival International de Louisiane, Past President and Board Member
  • Adjunct Professor, Media Buying, University of Louisiana at Lafayette, Department of Communications

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