Kelly Smith

Digital Marketing Associate
Digital marketing is a complex, ever-changing field, but luckily we have Kelly Smith to help guide clients through the murky online waters. As our resourceful digital marketing associate, Kelly juggles a variety of creative and analytical responsibilities each day, which include digital campaign and social media strategy development, social media management, and website optimization through custom content.
Her inquisitive, detail-oriented nature makes her especially suited for data analysis and digital planning. One minute, she’s digging deep in the minutiae of an online marketing problem. The next, she’s zooming out and seeing the big picture of how all the details connect — and determining how the team will realistically achieve their goal. With Kelly’s support behind the scenes, clients can rest assured that their business will be seen online without having to learn the intricacies of digital marketing. With a bachelor’s degree from the University of Louisiana at Lafayette in Strategic Communications and a concentration in Advertising, she began her journey with BBR as a digital department intern in the spring of 2020 before joining full-time in the fall. Outside of work, you can catch Kelly curled up playing video games, reading a book, cross-stitching or completing a new puzzle.

  • Arc of Acadiana
  • Boys & Girls Clubs of Acadiana
  • Dwight Andrus Insurance
  • Falcon Rice Mill
  • I-49 Lafayette Connector
  • La Capitol Federal Credit Union
  • Morrow, Morrow, Ryan, Bassett & Haik Law Firm
  • National Alliance for Eating Disorders
  • Red Beans & Rice Mondays (Falcon Rice + Savoie’s Food Products + Camellia Beans)
  • Second Harvest Food Bank
  • Slap Ya Mama
  • Summit Industrial
  • VieMed Healthcare


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Joined BBR: 2020

  • Social Media Content Creation and Management
  • Search Engine Optimization (SEO)
  • Competitor Analysis and Keyword Research
  • Content Writing and Research
  • Digital Marketing Strategy

University of Louisiana at Lafayette, Bachelor of Arts, Strategic Communication, Advertising

  • Google Ads Search Certification
  • Google Ads Display Certification
  • Hubspot Email Marketing Certified
  • Mailchimp Email Marketing Certified
  • Google Analytics for Beginners Certified
  • Google Tag Manager Fundamentals Certification
  • SEMRush Competitive Analysis and Keyword Research

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