Everyone is familiar with the iconic images of people caught in some kind of scandal – dashing from one door to another, hounded by media and camera flashbulbs, their attorney brandishing the terse “no comment” like a shield. It’s dramatic, to be sure, but in...
Stefani Germanotta considered herself to be a social outcast in high school. She was “weird” compared to most girls at the Convent of the Sacred Heart in New York. Fast-forward to now. That same girl has blossomed into a pop icon with an immensely dedicated following....
1. Plan ahead. When you sign a retainer with an advertising agency, set up a tentative, monthly calendar of focus so both you and the agency have clear, measurable objectives. Too often, hours in retainers go unused because of lack of focus and direction. On the flip...
PR does not always just encompass media relations. Social media implementer, copywriter, crisis communicator and event coordinator are just a few of the “other” roles a PR practitioner can find themselves being a part of on a daily basis. Outside of my...
