Is Your Marketing Plan a Bust Post-Coronavirus? Although you may have already established a marketing and sales plan for 2020, COVID-19 turned things upside down, and now marketers are trying to find new ways to meet goals or adjust expectations. Whether your...
These are trying times, but if you’re going to Be A Marketer, optimism must be in your skill set. Your business is likely going to change through this season, and now more than ever it’s important to lean into the principles of marketing to maintain brand awareness...
1. Plan ahead. When you sign a retainer with an advertising agency, set up a tentative, monthly calendar of focus so both you and the agency have clear, measurable objectives. Too often, hours in retainers go unused because of lack of focus and direction. On the flip...
