Client Spotlight: BELFOR

Client Spotlight: BELFOR

Thank you BELFOR, for being our longest-standing client! In 2000, Theresa Williams, EVP, Sales and Marketing, hired us to help BELFOR position and build their brand. Since then we’ve survived a lot together, including 9/11; the Chilean earthquake; flooding at...
Client Spotlight: BELFOR

How to Get More Out of Your Ad Agency Retainer

1. Plan ahead. When you sign a retainer with an advertising agency, set up a tentative, monthly calendar of focus so both you and the agency have clear, measurable objectives. Too often, hours in retainers go unused because of lack of focus and direction. On the flip...
Client Spotlight: BELFOR

Launching Our Lady of Lourdes

As a young girl who began her college career in nursing, I can honestly say I have always had an affinity to healthcare. Truth be told (or as told by my husband), I would have made a horrible nurse, due to my weak stomach and lack of emotional restraint (I cry...