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Social Media Day Lafayette 2017

Social Media Day Lafayette 2017

Founded by internet brand icon, Mashable, Social Media Day is a global celebration that takes place on June 30th of every year. Intended to be a day of connection, education and exploration, the event encourages users and businesses to explore new ways of connecting with others.

Organized by BBR Creative, Opportunity Machine and a collection of agencies in the Acadiana area, Social Media Day Lafayette provides agencies and organizations around Acadiana a forum to join together and educate the community – while honoring the media that connects us. The second annual Social Media Day Lafayette will feature a lineup of seminars, working sessions and networking activities, all of which will be free of charge and open to the public. Each class will take place at Opportunity Machine, located in the LITE Center in Lafayette, at 537 Cajundome Boulevard.

Session titles and descriptions are listed below. To attend, simply click on the title you’re interested in, which will bring you to the Facebook event and details for that session. Attendance is first come, first served, and sessions fill up quick, so we recommend planning your day in advance and showing up early!

Featured Speakers & Activities

Thursday, June 29

Social Media Day Networking Social (6:00 p.m. Lafayette Science Museum)
Join us for an after-hours social at the Lafayette Science Museum. Come network with industry professionals, engage in conversation and celebrate the power of social media!

Friday, June 30

Social Media Automation (7:30 a.m Presentation Room – Social Media Breakfast) 
Rodney Hess – Vice President, Rally Marketing
Go beyond the funnel and learn how to use marketing automation to pre-qualify leads and keep your clients engaged and returning.

5 Social Media Trashfires and How to Avoid Them (9:00 a.m. Main Theater)
Cory LaGrange – Digital Marketing Strategist, BBR Creative
Kirstie Watkins – Content Manager, BBR Creative
Kick off your social media day with a dive into the world of social media missteps, mishaps and meltdowns. We’ll take a look at 5 cringe-inducing case studies and offer tactics that could have been used to address them, or avoid them altogether

How to Turn One Hour into One Year of Content (9:00 a.m. Presentation Room)
Katie Domas – Content Marketing Manager, Rally Marketing
Got an hour? In this session, learn how to create a comprehensive topic calendar and posting schedule so you never have to stare at a blank screen and wonder, “what should I post about today?”

Workshop: Lessons Learned from a Nonprofit Social Media Admin (9:00 a.m. Conference Room)
Samantha Baldridge – Communications Director, Habitat for Humanity of Lafayette
With limited time and resources, nonprofits often play it safe with social media content. Learn how to create engaging, fun and fresh content that toes the line without going overboard.

Tap Into Your Inner Social Story: The Truth of Nonprofit Social (10:00 a.m. Main Theater)
Butch Roussel – Founder, Civicside
Discover the truth about social media in the nonprofit world (Hint: you’re not alone), and why nonprofits have the upper hand in content creation.

How to Capture Attention on Social Media (10:00 a.m. Presentation Room)
Destin Ortego – Program Administrator, Opportunity Machine
Having trouble capturing the attention of your audience? This session will review the best practices for content creation on social media to get people to stop, look and click!

Workshop: LinkedIn for Marketing and Sales (10:00 a.m. Conference Room)
Phaedra Perkins – Owner, Phierce Marketing
An in-depth look at how to use LinkedIn to market your personal and company brand and generate leads for your business. Get your business moving on the world’s number one professional platform!

Unbuttoned: Transitioning from Suite & Tie to Business Casual (11:00 a.m. Main Theater)
Anne Falgout – Executive Director, Vermilion Economic Development
An insider’s look at “getting down to business” in a light-hearted and non-intimidating way. Explore how to transition your stuffy stuff into exciting communications for internal and external customers.

Breaking the Internet by Collaborating in Real Time (11:00 a.m. Presentation Room)
Christina Butler – Owner, Maven Womenswear & Menswear
Allison McElligott – Brand Manager, Maven Womenswear & Menswear
Robert Tarleton – Photographer, Maven Womenswear & Menswear
In any business, the goal is to sell your product or service, and that’s especially true with retail. By using the 6 C’s, we are able to drive our business and build our brand.

Workshop: How to Structure a Brand Awareness Campaign for Social (11:00 a.m. Conference Room)
Shawntell Lewis-Harrell – Communications Coordinator, Woman’s Foundation
Join Shawntell Lewis-Harrell as she shares her proven plan to produce brand awareness utilizing Facebook. During this working session, participants will brainstorm ideas and narrow focus areas, create a realistic plan of action and develop implementation techniques.

Speed Marketing (1:00 p.m. Main Theater)
Phaedra Perkins – Owner, Phierce Marketing
Blake Lagneaux – Marketing Director, Lafayette Science Museum
Cory LaGrange – Digital Marketing Strategist, BBR Creative
Three industry experts will be onsite to give your website a FLASH evaluation! Those interested in participating will drop their name in a hat for consideration.
The panelists will have 2 to 3 minutes to crawl your website and social media platforms, providing you with a bird’s eye view on your target demographics and fast, actionable steps you can incorporate into your marketing plan.
Must be present to participate. At least 10 sites will be chosen at random.

From On-Air to Online: The Broadcast Revolution is Live (1:00 p.m. Presentation Room)
Alex Labat – Digital Media Specialist, Freelance
Live streaming can be a powerful tool for those looking to connect with an audience. This lesson will help you develop a fully realized broadcast, all taught by someone who spent years on the air.

Workshop: Who the Heck Are You? Creating Identity on Social (1:00 p.m. Conference Room)
Patrick Labauve – Regional Client Strategy Manager, USA Today Network, Gannet
How are your customers supposed to know who you are, if you don’t even know? Your brand is more than just your company name and logo.

Selling Via Social: Creating Deal Flow Utilizing Social Media (2:00 p.m. Main Theater)
Zach Barker – Executive Director, Opportunity Machine
Join Zachary Barker as he explores the buyer’s journey and teaches you how to establish a buying environment that leverages demographics, psychographics, targeted marketing and testing via social platforms.

Using Social Media to Positively Improve Community Advocacy (2:00 p.m. Presentation Room)
Simon Mahan – Renewable Energy Manager, Southern Alliance for Clean Energy
Social media networks can be used to harness public support in order to create positive change for communities. We’ll highlight how to communicate complex issues, use research, blogs, and social media and how to measure success for online advocacy.  

Workshop: Copywriting: Beyond Coordinates (2:00 p.m. Conference Room)
Alicia McClendon – Content Manager/Copywriter, 92West
Sticks and stones may break your bones, but bad copy can kill a brand. Learn the copywriting techniques that define a brand’s voice here, there or everywhere.

Creating Brand Consistency on Social Media (3:00 p.m. Main Theater)
Michael Russo – Chief Creative Officer/Sr. Partner, RUSSO
In this presentation, Michael will go over the importance of keeping your message consistent across multiple social media platforms, and discuss best practices for content and planning.

How to Drive Traffic to a Physical Location Through Social Media (3:00 p.m. Presentation Room)
Shawn Broaddus – Owner, Broaddus Burgers
How do you create content for the wide variety of social media platforms? What kind of content should you create, and when should you cross-promote it? Join Shawn Broaddus as he explores these issues and offers best practices.

Workshop: Digital Tools for Marketers on A Budget (3:00 p.m. Conference Room)
Tonia Askins – Louisiana State Director, SCORE
Spotlighting tools and platforms for creating the most attractive, engaging, low-cost content for your audience.

Charting New Territories: Old School PR Meets Social (4:00 p.m. Main Theater)
Laurie Driggs Fontenot – Owner, Ninety-Two West
Abi Broussard Falgout – Creative Director, Ninety-Two West
Gizmos, gadgets and thingamabobs a-plenty! After a decade of experts vying for the “next big thing” in social media, it turns out your greatest tools are ones you’ve had all along.

Don’t Pay to Play: Getting Organic Reach Without Spending Money (4:00 p.m. Presentation Room)
Beth Chiasson – Digital Marketing Consultant, Chiasson Business Consulting
You’ve heard that organic reach is dead and you have to pay for your posts to reach your audience. But that’s not the whole truth! There ARE ways to stretch your organic reach without paying a dime. Learn how!

Workshop: Guidelines for Creating Compelling Content (4:00 p.m. Conference Room)
Meg Hawley – Campaign Manager, Matthew Aaron Agency
The goal is to create valuable content for your followers and customers. These simple guidelines will help determine how to write effective and compelling content.