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Update for 2017:

For information on Social Media Day 2017, please visit


Social Media Day Lafayette 2016

Founded by internet brand icon, Mashable, Social Media Day is a global celebration that takes place on June 30th of every year. Intended to be a day of connection, education and exploration, Social Media Day encourages users and businesses the world over to explore new ways of connecting with others.

This Social Media Day, Lafayette agencies and organizations are joining together to educate the community and honor the media that connects us. Social Media Day Lafayette will feature a lineup of seminars and networking activities, all of which will be free of charge and open to the public. Each class will take place at Opportunity Machine, located in the LITE Center in Lafayette, at 537 Cajundome Boulevard. 

Class titles and descriptions are listed below. To attend, simply click on the title of the event which will direct you to the individual Facebook event for that class. From there, simply click “Interested” or “Going” at the top of the screen and you’re good to go with no further registration required. Pick one class or attend them all!

Featured Speakers & Activities

Social Media Breakfast (7:30 a.m. Presentation Room) Kick off Social Media Day at Opportunity Machine as industry professionals discuss best practices for implementing social media in the business setting.

Branding with Social Media: Messaging and Strategy (9:00 a.m. Presentation Room) – Jaci Russo (Russo)Before marketing your brand through social media, it’s important to know who your audience is and how to engage them. In this session, we will discuss the steps to strengthening your brand through these online platforms.

DIY Video for Business: Tips and Tricks (10:00 a.m. Presentation Room) – Ahmed Siddiqui (Cyantist Agency)Learn what it takes to create professional grade short videos using your phone and how to optimize them for social media.

Best Social Media Practices for Employers (10:00 a.m. Conference Room) – Caroline Barry (Sales Growth Academy)Uneasy about using social media? Don’t worry, we’ll share best practices and much more, so you can confidently and comfortably implement social media for your organization!

LinkedIn: The Million Dollar Click (11:00 a.m. Conference Room) – Phaedra Perkins (Comit Developers) Phaedra Perkins takes us into the professional world of LinkedIn and how to successfully leverage the platform for true ROI.

Instagram Influencer Marketing 101 (11:00 a.m. Presentation Room) – Laurel Hess (ReGROUP Marketing)  Learn how to leverage the power of Instagram to boost your brand’s visibility and grow your following with the help of friends.

Online Reputation Management for Personal & Business (1:00 p.m. Conference Room) – Patrick LaBauve (USA Today Network)  Whether you’re a brand trying to manage your online reputation or an individual trying to make your big professional break, your reputation online is precedes you.

OH SNAP! Snapchat: The 10 Second Business Brand Builder (1:00 p.m. Presentation Room) – Maggie Stokes (BBR Creative)Discover how brands are using Snapchat to cut through social media clutter and create genuine connections with young consumers.

Stop Renting Your Online Real Estate. Own It. (2:00 p.m. Conference Room) – Rodney Hess (BBR Creative)  While social media is a pay to play platform, email subscriptions and website visits are the end goal. In this talk, learn more about how you can utilize ads to move your targeted audiences from social media to your own personal web space.

Crafting Your Customer Base on Pinterest (2:00 p.m. Presentation Room) – Ashlyn Dupuis (Right Angle) Pinterest is a “visual bookmarking tool that helps you discover and save creative ideas…” But how can it help drive business? Discover strategies for using Pinterest to connect with consumers and increase traffic to your company’s website.

It’s Not a Gut Feeling: Running Social Media by the Numbers (3:00 p.m. Presentation Room) – Frankie Russo (Potenza) Just like any good marketing medium, social media should be driven by quantifiable results. Join us as we discuss how to put numbers to your social media efforts and prove your social ROI.

Speed Marketing Panel Event (4:00 p.m. Presentation Room)Four industry experts will be onsite to give your website a FLASH evaluation! Those interested in participating will drop their name in a hat for consideration.

Our panelists include: Phaedra Perkins (Comit Developers), Cory LaGrange (BBR Creative), Ahmed Siddiqui (Cyantist Agency), and Ronny Lejeune (Pixelbrush Studios). The panelists will have 2 to 3 minutes to crawl your website and social media platforms, providing you with a bird’s eye view on your target demographics and fast, actionable steps you can incorporate into your marketing plan.

Must be present to participate. At least 10 sites will be chosen at random.

Social Media Day Networking Social (6:00 p.m. Feed n’ Seed)Join us for an after-hours social at the Feed N Seed. Come network with industry professionals, engage in conversation and celebrate the power of social media!

Be sure to visit our Facebook event pages for individual seminar locations and details. We hope to see you there!