From the CEO
What is Brand Elevation — and Why Does it Matter?

What is Brand Elevation — and Why Does it Matter?

Most entrepreneurs in Louisiana start a business built on their own, individual skill or talent and grow their business through grit and hard work. Usually marketing is not the entrepreneur's first skill set, so not much intentionality is placed on the act of...

Leadership Communication Tips:Building Better Internal Teams

Leadership Communication Tips:
Building Better Internal Teams

Back in 2020, when the BBR Creative team was forced to work from home due to the pandemic, we recognized a need for more intentional and effective leadership communication. After thinking on it, upper management came to me with the recommendation that I should carve...

Recruitment Marketing in 2022

Recruitment Marketing in 2022

5 Tips for Enhancing Your Recruitment Marketing Strategy So a hot button in business now is recruitment marketing. My c-suite friends all talk about the difficulty of attracting “good” candidates and hiring the “right” people. HR departments are working night and day...

3 Reasons Search Engine Optimization Should Be Your New Salesperson

3 Reasons Search Engine Optimization Should Be Your New Salesperson

Back in the day, sales folks knocked on doors, made cold calls and played a lot of golf. As we all well know, the world has gotten way more complex since then and in-person sales calls as a first touch point is a rarity. Companies and organizations still rely on word...

Guidance, Grit & Giving Back: Celebrating 25 Years of BBR

Guidance, Grit & Giving Back: Celebrating 25 Years of BBR

Every year, more than half a million people experience homelessness in our country, and South Louisiana is no exception. On any given night, over 1,000 people in Acadiana and Baton Rouge – men, women and children of all Of all of the businesses that start each year,...

BBR’s 8th Annual Hygiene for Humanity Kicks Off

BBR’s 8th Annual Hygiene for Humanity Kicks Off

Help Us Help Others. Every year, more than half a million people experience homelessness in our country, and South Louisiana is no exception. On any given night, over 1,000 people in Acadiana and Baton Rouge – men, women and children of all ages, races and abilities –...

Creatively Celebrating 25 Years in Business

Creatively Celebrating 25 Years in Business

25 DO-GOOD DAYS TO COME It is hard to believe that BBR is now 25 years old. It seems like just yesterday that Sara Ashy, Karla Meche, Cathi Pavy and I sat on my back porch plotting and planning the startup and plan for our agency. We had a lot of dreams back then of...

How Six Tech Tools Changed the Game at BBR

How Six Tech Tools Changed the Game at BBR

An interview with IT Director and Tech Whiz, Eddie Talbot, on the tools that allowed us to move agency operations to an offsite work environment without missing a beat.  Eddie Talbot has been with BBR since 2006 as our agency’s very own MacGyver.  He’s the guy who...

Tried and True for 2022

Tried and True for 2022

7 MARKETING TRENDS THAT ARE WORKING RIGHT NOW.  Things are changing in our world of marketing faster than ever. There are so many new channels and tactics to learn about that it can be a bit overwhelming – even for us seasoned marketers. Additionally, there are some...

Take A Sneak Peek at BBR’s Christmas Story

Take A Sneak Peek at BBR’s Christmas Story

Creatives love Christmas. In the agency world, it is the time of the year when they get to let their spirits soar without too many restrictions to create the agency’s annual Christmas “card.” Over the past 24 years, we have designed a wide array of clever to quirky...

How a Blonde, Brunette and a Redhead Started It All

How a Blonde, Brunette and a Redhead Started It All

The origin of BBR Creative. Every day is a chance to do award-winning work that helps others. This was a belief we started with in 1997, and it still rings true today. Back then, we made a commitment to create a better kind of agency. A place that gives an ear to all...

How to deliver constructive feedback

How to deliver constructive feedback

Ask any art director or designer and I am sure they will tell you that there is an art to giving good feedback. There is nothing worse than being given direction, going forth and putting your heart and soul into creation, only to deliver – and then get feedback that...

The 3 Things You Need to Establish a Strong Brand

The 3 Things You Need to Establish a Strong Brand

The abundance of marketing messaging in the world today is astounding. During my career, I came from a time when clever was king and as marketers we strived to be as clever as possible. Now clarity rules. We all need and are seeking products and services, but it is so...

24 Lessons Learned after 24 Years in Business

24 Lessons Learned after 24 Years in Business

So the other day I woke up and realized that BBR has been in existence for very close to 24 years —  since June of 1997. For a person whose parents chastised her for quitting every high school club that she ever joined, I asked myself, “How did I last this long...

Putting muscle behind your marketing.

Putting muscle behind your marketing.

Clients who come to us are not all that different in what they need, want and desire.   Whether you are a CEO who handles the marketing for your organization, a marketing director who leads an internal team or a marketing specialist or coordinator trying to...

It was plumb crazy last week.

It was plumb crazy last week.

There was no Mardi Gras in Louisiana. Temperatures in Lafayette plummeted to 16 degrees. We had snow on the ground for days. Just about everyone ate gumbo, which isn’t so abnormal when cold weather hits. Cajun Country Rice was having a phenomenal week and everyone was...

Saying goodbye to 2020 and our home of 12 years

Saying goodbye to 2020 and our home of 12 years

Wow, this year was a doozie!  I find myself now saying goodbye to 2020 and to the building that was our home for the past 12 years.  I loved our time as a team at 300 Rue Beauregard in Lafayette and a lot of great work came out of there.  But, if the...

It’s The People in My Life that I am Most Grateful for.

It’s The People in My Life that I am Most Grateful for.

This Thanksgiving, I find myself  more appreciative of the people in my life than ever  before.  And this year, even more than in years past,  I greatly appreciate my work family, who have positively impacted the lives of our clients and the health...

Never Bet Against Consistency

Never Bet Against Consistency

A couple of years ago I went to a luncheon hosted by the Sales and Marketing Executive Group of Greater Baton Rouge. Will Wade, LSU’s Basketball coach, was their guest speaker. His talk centered around consistency. He told the story of a player of his that was in the...

Is it Time for a Tactical Pause?

Is it Time for a Tactical Pause?

Back in early March, I distinctly remember hearing about the cases of COVID-19 increasing in Italy. It was so scary to hear about the challenge that country was facing. Italy seemed to be the epicenter of Coronavirus cases and media warned of COVID-19 coming to the...

The best way to catch fish in unfamiliar waters

The best way to catch fish in unfamiliar waters

So I come from a family of really good fishermen. Men who know the waterways of Empire and Venice, Louisiana — saltwater fishing hotbeds. They have fished these waters for years, and know the way around the marshes and into the Gulf. They are natives of the area...

Inequality Begins at Birth

Inequality Begins at Birth

We do not ask to be born. We do not pick our parents. We don’t pick our skin color, our ethnicity, our race, our cultural heritage. We do not pick the time we are born, the place, the town, the country.  We do not select our circumstances, our family history,...

Attracting Customers is Like Feeding Birds

Attracting Customers is Like Feeding Birds

The last eight weeks is the longest time I have ever spent at home in my adult life over a single stretch of time. I now have the luxury of watching birds come to our feeder off of my front porch. We have our regulars: two pairs of doves, a pair of cardinals with...

In the wake of COVID-19, ingenuity is blossoming all around us.

In the wake of COVID-19, ingenuity is blossoming all around us.

I am amazed at how quickly creativity has blossomed during this Coronavirus pandemic. I also find it a bit ironic, yet somehow appropriate, that creative ideas are blooming during this beautiful spring. I am surprised and delighted by the show of creativity from...

Creating the Life You Love Involves Facing Fear

Creating the Life You Love Involves Facing Fear

I feel like I have seen the motto “Do It Scared” all over the internet recently. It seems like the 2019 book written by Ruth Soukup —  Do it Scared: Finding the Courage to Face Your Fears, Overcome Adversity, and Create a Life You Love is very popular. ...

Making Your Message Stick With Consumers

Making Your Message Stick With Consumers

Right about now, you are probably focusing your sights on upcoming goals and achieving success in the new year. Sales and marketing teams are working on the acquisition of new clients and upselling existing clients. This challenge to sell more isn’t unique — in fact,...

Secure Success with Hand Written Goals

Secure Success with Hand Written Goals

December is my time to reflect on the past 12 months and look forward to the year ahead. I try to carve out quiet time to think about what things I’d like to accomplish in the upcoming year and write them all down. In order to be inspired, I find that I often need to...

Can Brainstorming Make Your Business Better?

Can Brainstorming Make Your Business Better?

Creative thinking could radically change your company — and cost you next to nothing. I admire creative businesspeople. The kind who think differently about their businesses and problem-solve to deliver products or services in a unique way. The ones who are innovators...

The Rebranding Process: How to Transition an Acquired Brand

The Rebranding Process: How to Transition an Acquired Brand

If you are with a company that is in the process of acquiring another company and you are responsible for guiding or helping with the brand transition, then this blog is for you. It is the responsibility of the parent company to take the lead and establish and embrace...