by Lauren Bourgeois | Mar 20, 2017 | Insights
There are so many arguments for why direct mail is irrelevant in today’s marketing and advertising mix. It’s too expensive. All my customers are online. It just gets thrown away. My lists are inaccurate. It’s difficult to track. And so on. Many brands are forgoing...
by Lauren Bourgeois | May 16, 2016 | Insights
I have always considered myself a creative person. Though I am not “creative” in the same way that you would describe our talented artists, I have learned that, in an industry like advertising, there are some surprising applications for creative thinking. Dr. Edward...
by Lauren Bourgeois | Aug 17, 2015 | Insights
If you’ve ever watched an episode of Mad Men, you may have asked yourself, “What exactly does Joan do?” Often when I tell people that I work in a marketing and advertising agency their first question is “Oh! Are you a graphic designer?” Me: “No, I’m the Production...
by Lauren Bourgeois | May 25, 2014 | Insights
When it comes to direct marketing to consumers, we’ve come a long way from “junk mail.” Direct mail campaigns are becoming more efficient, more relevant and more fun! If you are challenged with reaching a new group of customers this year (and let’s face it – who...
by Lauren Bourgeois | Jun 26, 2013 | Insights
When any of our clients set out on a new project with us, we all have the same goal – to complete the project efficiently, on time and under budget. As an agency, it’s our job to make sure that we understand your needs, set the right expectations for you, do the...
