Author: Chris Witham

micro segmentation producing macro results blog photo

Think Small, Go Big: How Micro-Segmentation Produces Macro Results

SweetWater Brews Flavor and Emotion to Drive Engagement

Values-Based Marketing: Activating and Engaging Consumers with Content

values based marketing activation strategy blog photo

Values-Based Marketing: Activating Your Direct-to-Consumer Strategy from the Supply Chain to the Shelf

VALUES BASED MARKETING BLOG GRAPHIC

Values-Based Marketing: Reframing Your Direct-to-Consumer Strategy to Win Hearts and Minds

performing qualitative research blog photo

Why Ask Why? An Irrefutable Use Case for Performing Qualitative Research