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Insights, Letters from the CEO

Creatively Celebrating 25 Years in Business

25 Do-Good Days to Come

It is hard to believe that BBR is now 25 years old. It seems like just yesterday that Sara Ashy, Karla Meche, Cathi Pavy and I sat on my back porch plotting and planning the startup and plan for our agency.

We had a lot of dreams back then of the type of firm that we wanted to create. First and foremost, we wanted to create work that was of national quality right here in Lafayette, Louisiana. That goal was absolutely met over the years by creating marketing materials with Ogilvy One, out of New York to market the drug Procrit, being the agency of record for the nation’s largest disaster recovery company BELFOR USA for 12 years, being the agency of record for Louisiana Economic Development for five years, and winning American Advertising Awards every year for the past 25 years. In my personal assessment — we did good.

There was always a why behind the work we did. We have always been committed to operating from a position of deeper meaning. We sincerely believe we have a responsibility to each client partner to do our utmost best to help them build their brands and grow their business. We are also committed to the professional development of the people we employ and are committed to delivering goodwill to the communities of which we are a part.

In that vein and in celebration of 25 years in business, we are going to engage in 25 Do-Good activities this year. We are building a webpage that will announce and uncover all of the activities that we are committed to that make an impact on our client partners, our people and our community. We encourage you to follow us via social media to keep abreast of the celebrations we have in store.

Thank you for being part of our past, present and future as we work to make our world a better place — one do-good activity at a time.

Remember, you are creative too.