September 11, 2001 is a day that many people will always remember. Luckily for those that don’t, there will always be brands there to remind them.
Seriously, guys. Stop posting on the anniversaries of national tragedies, especially 9/11. Please. We all know that you will never forget. None of us will. It drastically altered our foreign and domestic policies overnight. It’s one of the only events known simply for the date on which it occurred. It has surpassed the Ides of March and the Fifth of November in our cultural zeitgeist.
You don’t need to take a stance here. No one is on the other side of this issue! At best, you’re using tragic deaths to promote your business, whether that was your intention or not. At worst, you’ll end up in Mashable’s annual compilation of brand fails.
Please don’t be these companies:
Even something as innocuous as this is disrespectful to the families of victims:
I don’t want to make it seem that no business can post about 9/11. There are definitely a few that can do so in good taste. Here is a quick checklist to determine if your company should post on 9/11:
- Are you the FDNY or NYPD? If not, do not post on 9/11.
- Are you NY.gov? If not, do not post on 9/11.
- Are you a past or present New York politician? If not, do not post on 9/11.
- Are you Steve Buscemi? If not, please do not post on 9/11.
- Are you Steve Rannazzi? If so, please do not post on 9/11.
While we’re at it, please stop using a day meant to honor the American worker and labor movement as a means to promote a sale, which will only drive customers to your store in droves. This will only result in those workers being completely disrespected by people who are unaware of irony.