The forward-thinking minds at Google have always been creative with their “doodles,” recreating their logo in conjunction with special events, informative historic milestones or noble causes/movements. They made a digital guitar for Les Paul’s birthday that you could play by swiping your cursor over it. To celebrate the anniversary of the discovery of Buckminsterfullerene, they replaced one “O” letterform in their logo with a 3D bucky-ball. And on the opening day of the 2014 Winter Olympics, they incorporated athletes and rainbow color blocks into the logo in support of gay rights.
Below the doodle is a quote from the fourth Fundamental Principle of Olympism found in the Olympic charter:
The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
This is in response to Russian politicians passing a law prohibiting the “propaganda of non-tradition sexual relations” among minors and questions from the media concerning the safety of gay and lesbian athletes in Sochi. Under the law, anyone spreading “propaganda” in the media or at rallies could be subject to penalties.
The doodle itself is as strong as the message it sends. Bold, vibrant colors with stylistic illustrations of athletes (skiing, hockey, curling, sledding, skating and snowboarding) feel energetic and full of life. While the doodle isn’t animated, the graphic and interpretation have a lot of movement. Google is sending out a reminder to all that the Olympics are open to everyone and that the games embrace worldwide acceptance and understanding.