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Ready for Launch

Transforming the Chet Morrison Contractors Website from landing page to launch pad for new business.

Your company’s website should work as hard as you do. It’s a fact especially true in the energy sector, which in 2014 is bracing for a significant influx of new work and, unfortunately, a talent pool full of leaks.

Chet Morrison Contractors, a Louisiana-based leader in construction, maintenance and abandonment services, turned to BBR to develop a more robust website that would serve not only as a foundation for the company’s brand re-launch, but as an active recruitment tool and positive foot forward in an industry rife with competition. The result amounts to much more than a facelift. Here are a few ways the new is working overtime:

Recruitment Tool

Securing top talent is a two-way street — particularly in an industry where winning the best and brightest is an increasingly uphill battle. So we developed a robust human resources page that houses all pertinent employee information, makes submitting and managing applications a snap, and instills confidence that this is one organization worth sticking with for years to come.

Reputation Backing

Procurement officers are known for their due diligence, so we considered every page an opportunity to appeal to decision makers — whether in detailing technical specifications, sharing documentation of work completed or underscoring an industry-leading HSEQ commitment.

Detailed Tracking

Imagine getting into the mind of every new lead-prior to the first meeting. The new gives administrators a crystal clear overview of visitor activity-from where they are, to what they’re most interested in, to every decision that led to their picking up the phone.

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