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How an Ad Campaign Helped Catch a Fugitive Gangster

By now you’ve heard the news that the FBI finally captured long-time fugitive James “Whitey” Bulger. You may be surprised to know how an ad campaign and a cross-channel media buy combined with public relations achieved something that hundreds of FBI agents could not accomplish for decades. See the full story here:

The moral of the story? Advertising gets results. Capiche?