How an Ad Campaign Helped Catch a Fugitive Gangster

| Filed Under: Culture | By:

By now you’ve heard the news that the FBI finally captured long-time fugitive James “Whitey” Bulger. You may be surprised to know how an ad campaign and a cross-channel media buy combined with public relations achieved something that hundreds of FBI agents could not accomplish for decades. See the full story here:

http://articles.boston.com/2011-06-24/news/29699955_1_fbi-agents-special-agent-field-office

The moral of the story? Advertising gets results. Capiche?