Case Study: Shop Rite Branded Truck
For Crowley, LA based Shop Rite and Tobacco Plus convenience stores, brand awareness is critical to their success. Visual recognition of the Shop Rite and Tobacco Plus brand helps bring new customers into the store and encourages them to come back again and again. This is where an opportunity arose for Dupré Logistics to help Shop Rite and Tobacco Plus increase brand awareness in a new way.
Shop Rite and Tobacco Plus are clients in Dupré Logistics’ Energy Distribution Services business group. Although image-wrapped trucks are becoming standard in the transportation industry, Shop Rite and Tobacco Plus wondered if the “moving marketing” concept would be a worthwhile investment to increase brand recognition in Louisiana.
Dupré was approached by Shop Rite and Tobacco Plus to wrap their delivery trucks with Shop Rite and Tobacco Plus graphics. With Shop Rite and Tobacco Plus’ 60 locations across the state of Louisiana – 56 of which are serviced by Dupré – the potential impact of a branded truck was recognized by both companies. Shop Rite and Tobacco Plus agreed to cover the cost of the graphic wrap, and Dupré agreed to wrap the truck. Both companies have been pleased with the results.
John Dan Gielen, President of Shop Rite and Tobacco Plus added, “Dupré encouraged us to build our relationship with them by leveraging transportation costs to realize a new marketing tool. This saved us from purchasing our own trailer, while increasing Shop Rite and Tobacco Plus brand awareness close to home.”
“We saw this as a new opportunity to better serve our clients,” said Tom Voelkel, Dupré President and Chief Operating Officer. “We value our relationships and are always looking for innovative ways to be a true partner to our clients.”
With a food and deli department full of snacks, meals, refreshing beverages, and great hot coffee, Shop Rite Tobacco Plus convenience stores serve customers who are on the go. Shop Rite and Tobacco Plus stores also stock a full range of supplies—beer, cola, fountain drinks, and a wide variety of tobacco items. For more information or to find a location near you, visit www.shoprite.org and www.tobaccoplus.com.
Dupré Logistics LLC is a team of professionals who design and deliver safe, diversified solutions and services for quality-focused clients committed to increasing their competitive advantage. Dupré has more than 1,000 team members and headquartered in Lafayette, La. For more information, visit www.duprelogistics.com.