“Let’s take 100 cats, release them in IKEA […] and let’s see what happens.”
Sure, it reads like a really bad guerrilla marketing ploy for EpiPen, but it’s my nomination for creative brief of the year. It’s the concept behind a delightful image spot that warmly promotes IKEA’s upcoming London catalog. The making of video (complete with creative rationale by “Tim & Freddy”) is directly below. The end final spot is at the end of this post.
The result is rather elegant in its simplicity — not unlike IKEA’s furniture. Plus it features cats and has been uploaded to YouTube, which translates to guaranteed Internet Virality. “Virality,” FYI, is a word I just invented that combines “viral” and “virility.” See? I’m a creative genius too. Wait. Scratch that. Google tells me otherwise.
[via Laughing Squid]