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Quantifying social media’s impact


I don’t know about the rest of you, but to me, change can often feel quite uncomfortable. To a creature of habit, such as myself, a change in something as seemingly trivial as my morning routine tends to throw off my entire day. And with a new baby in my home, all bets are off.

As fast as my life changes every day, I feel like the way we communicate is changing even faster. My 4-month-old son “knows” his grandpa as the face displayed on my laptop during bath time Skype sessions. My friends and family now keep up-to-date by visiting the family blog rather than by picking up a phone. I get diaper coupons through my Facebook page instead of via snail mail. I read product reviews not on the actual product’s webpage but on personal websites.

So when I viewed the following YouTube video while sitting in a client meeting, I can’t say I was terribly surprised by the statistics. It only leaves me with one question: Are you up for the challenge of change?