December 30, 2009

Limited-Time Offers Encourage Consumers to Take Action

Filed under: Strategically Speaking — Tags: , — Cherie Hebert @ 10:50 am

My mailbox has been full this holiday season — full of discount coupons and special offers from all of my favorite places to shop. I received a $10-off coupon from LLBean, free panties from Victoria’s Secret, free shipping from J.C. Penny, 30% off from Lee jeans and $25 off of a $75 purchase from Express to name a few. The catch, of course, is that each must be redeemed by a certain date. The obvious reason retailers created these promotions is to incentivize consumers into spending money in their stores or online.
cherie-cards

I don’t know about the rest of you, but I hold on to many of these “great offers,” sometimes long after they expire, because I always have it in the back of my mind to use the coupon. That is, of course, if they have an item that I am in the market for. This season, I used quite a bit of these offers because I was trying to save money on Christmas shopping. Knowing that I had an offer encouraged me to select a gift from that store. I am assuming many of you are the same.

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