Q: Social media – why and for how long?
A: Social media is an easy and effective way to share information, listen to your customers and gather valuable information on their thoughts about your products or services. How should you use it in an advertising campaign? Think differently. Most people develop campaigns and distribute the messaging for that campaign through traditional media. In the traditional model, each campaign has a definitive start and stop date. With social media, there’s no need for a stop date. It is an ongoing conversation between the advertiser and the customer. Consider it a quality conversation, without a defined timeframe.
