Amidst the roaring crowds during the New Orleans Saints’ first-ever Super Bowl victory celebration, it was hard to believe that anything beyond the excitement for that city and what it represented could possibly be happening. One night earlier New Orleans elected a new mayor, Mardi Gras was just days away, Haiti was still struggling to recover from a massive earthquake and the United States remains embattled in two wars. But if you were in the city of New Orleans, you never would have known at the 44-second mark of the 44th Super Bowl that anything else was happening. The media was clouded with stories of Breesus and Lombardi Gras and many other well-deserved promotions of the City of New Orleans.
I make this point to share with our clients that your news sometimes has to wait. Timing, with breaking or non-breaking news, can be everything.
