In today’s competitive consumer market, it’s important to remember that the strongest brands will continue to attract new customers while retaining a loyal following, ultimately increasing sales. A recently compiled report by Interbrand Design Forum shows businesses that aggressively stuck with their core branding strategy saw their brand value rise — even in a down economy. (more…)
Think about how you interact with people of differing personality types. An outspoken, gregarious person can easily work the room and quickly engage you. Think about that ray of sunshine in your life, bubbling over with energy and dynamism. He or she may invigorate you and inspire you to look at things differently — at least for the moment. Consider the quiet ones; they can be mysteriously intriguing.
You act differently to every person you encounter. You do this because you are reacting to his or her personality. (more…)
Is your brand position aligned with the value you provide to the marketplace?
What value does your company offer the marketplace? Do you provide a unique product, that no one else offers? Do you provide a quality service faster than your competitor? Do you have a greater selection in your niche than anyone in your market? In essence, every business is selling value of one kind or another. (more…)
