It recently dawned on me — I’m a lot more than a New Business Developer and Account Supervisor. I’m the one person at BBR solely dedicated to maintaining strong relationships with every client we serve. Since that realization, I’ve given myself a third title — Client Relationship Manager. (more…)
November 17, 2011
Stay in Touch with a Contact Management Database
October 24, 2011
Take Off with Idea Flight
I was recently in a half-day seminar and the PowerPoint the presenter used was just, well, plain. And annoying. You see, I have a love/hate relationship with PowerPoint. It’s so darn easy to use and can assist you in presenting your ideas in an organized way, but when placed in the wrong hands it can serve the opposite purpose — either irritating the viewer, or boring the pants off them. (more…)
October 6, 2011
Dos and Don’ts of Social Media for Businesses
With more people joining social media sites every day, it is quickly becoming the new word-of-mouth marketing. Social media’s appeal helps create two-way conversations between brands and their audiences, which entices some companies to substitute traditional methods of direct marketing with social media. Here are some social media dos and don’ts to help you better connect with your target audiences, foster online engagement, and ultimately, drive traffic to your business. (more…)
October 3, 2011
Social Media Campaign FAQs to Help Get You Started
Q: Social media – why and for how long?
A: Social media is an easy and effective way to share information, listen to your customers and gather valuable information on their thoughts about your products or services. How should you use it in an advertising campaign? Think differently. Most people develop campaigns and distribute the messaging for that campaign through traditional media. In the traditional model, each campaign has a definitive start and stop date. With social media, there’s no need for a stop date. It is an ongoing conversation between the advertiser and the customer. Consider it a quality conversation, without a defined timeframe.
October 8, 2010
Make a Resolution
I was trying to explain resolution to someone the other day when I realized that we think in these terms every day. However, it can be a complex issue for someone who has never had to work with image resolution before. It is becoming important for more people to understand a little about what makes an image look clear vs. blurry when submitted to a blog, Facebook post or to a photo gallery. This is not an attempt to explain all of the details of resolution — just the basics to get you on your way to getting quality images up on the web. (more…)
August 4, 2010
10 Tips for a Successful Email Newsletter
When used appropriately, company newsletters can be very effective. There are dozens of helpful tips available to make your newsletter more successful, but here are 10 that I believe are most important. They may seem obvious, but you’d be surprised at how often company newsletters don’t follow one or more of these simple tips. (more…)
