Did you know that the customer profitability rate tends to increase over the life of a retained customer?
In other words, the longer you keep a customer, the more profitable the customer becomes. Furthermore, companies can boost profits from 25 – 125% by retaining merely 5% more existing customers.
If you have a large event looming, I highly recommend finding a reputable event planner to assist with the details. Planning an event is a daunting task, with zillions of small details to remember – did you get trash cans? Is there enough food? Is the band here? It can be overwhelming. (more…)
It recently dawned on me — I’m a lot more than a New Business Developer and Account Supervisor. I’m the one person at BBR solely dedicated to maintaining strong relationships with every client we serve. Since that realization, I’ve given myself a third title — Client Relationship Manager. (more…)
I was recently in a half-day seminar and the PowerPoint the presenter used was just, well, plain. And annoying. You see, I have a love/hate relationship with PowerPoint. It’s so darn easy to use and can assist you in presenting your ideas in an organized way, but when placed in the wrong hands it can serve the opposite purpose — either irritating the viewer, or boring the pants off them. (more…)
With more people joining social media sites every day, it is quickly becoming the new word-of-mouth marketing. Social media’s appeal helps create two-way conversations between brands and their audiences, which entices some companies to substitute traditional methods of direct marketing with social media. Here are some social media dos and don’ts to help you better connect with your target audiences, foster online engagement, and ultimately, drive traffic to your business. (more…)
