Enter the 21st century. Traditional media relations tactics don’t work anymore. Today, we’re not just pitching to overworked, time-strained reporters with slots to fill. We’re pitching to an active, engaged group of media-savvy individuals – reporters, bloggers, even videographers – who value their audience and know their messages will be carried far and wide. Additionally, they are the gatekeepers – charged with helping weed out the nonsense. (more…)
Sure, you may support your community through in-kind and cash donations. You might support everything in the gamut from little league to leukemia. Afterall, it is the right thing to do. Whether the requests come to you in droves or you seek what you want to support, thoughtful and strategic corporate giving can be a time consuming task that falls on your marketing or administrative offices keeping them from their day-to-day activities. (more…)
Companies are always trying to make the right decisions as to where exactly they should place media dollars to maximize their reach and frequency to the desired target audience – it’s a numbers game, day in and day out. My opinion during this time of turmoil throughout the world? Put your money on the news! (more…)
PR does not always just encompass media relations. Social media implementer, copywriter, crisis communicator and event coordinator are just a few of the “other” roles a PR practitioner can find themselves being a part of on a daily basis.
Outside of my work at BBR, I find myself working daily on development and fundraising projects. As an independent fundraising consultant I work with clients to raise from $10 to over $100,000 for non-profit schools and churches as well as for political candidates. (more…)
As a media buyer, it is my job and objective to constantly strive for the best placement for my clients within strict budget constraints and to find the perfect locations that generate the most frequency, reach and gross rating points. Easier said than done during a political window! (more…)
When used appropriately, company newsletters can be very effective. There are dozens of helpful tips available to make your newsletter more successful, but here are 10 that I believe are most important. They may seem obvious, but you’d be surprised at how often company newsletters don’t follow one or more of these simple tips. (more…)
