Did you know that the customer profitability rate tends to increase over the life of a retained customer?
In other words, the longer you keep a customer, the more profitable the customer becomes. Furthermore, companies can boost profits from 25 – 125% by retaining merely 5% more existing customers.
We all know someone whose “tweet” was seen by the wrong person, and we’ve certainly heard stories of employees who posted something on Facebook that got them into hot water at work.
It’s almost impossible to go online these days without interacting with some form of social media. With each interaction, most folks think about their personal online reputation, but what about the company they work for? (more…)
It recently dawned on me — I’m a lot more than a New Business Developer and Account Supervisor. I’m the one person at BBR solely dedicated to maintaining strong relationships with every client we serve. Since that realization, I’ve given myself a third title — Client Relationship Manager. (more…)
I was recently in a half-day seminar and the PowerPoint the presenter used was just, well, plain. And annoying. You see, I have a love/hate relationship with PowerPoint. It’s so darn easy to use and can assist you in presenting your ideas in an organized way, but when placed in the wrong hands it can serve the opposite purpose — either irritating the viewer, or boring the pants off them. (more…)
Q: Social media – why and for how long?
A: Social media is an easy and effective way to share information, listen to your customers and gather valuable information on their thoughts about your products or services. How should you use it in an advertising campaign? Think differently. Most people develop campaigns and distribute the messaging for that campaign through traditional media. In the traditional model, each campaign has a definitive start and stop date. With social media, there’s no need for a stop date. It is an ongoing conversation between the advertiser and the customer. Consider it a quality conversation, without a defined timeframe.
Public relations practitioners, like advertisers, seem to know a little about a whole lot. With each new client comes new information and specialization in yet another business or type of service. However, people in PR also know a lot about messaging and presenting those messages, so much so that when going about our day-to-day lives, we find interesting ways to share some of that knowledge.
