Recently, we had the opportunity to tour 5 vendor locations with a few coworkers, and meet some great contacts. As insiders-for-a-day, we had no idea how much we would learn about the details of production, and how many factors actually go in to serving our clients’ needs. (more…)
I was recently in a half-day seminar and the PowerPoint the presenter used was just, well, plain. And annoying. You see, I have a love/hate relationship with PowerPoint. It’s so darn easy to use and can assist you in presenting your ideas in an organized way, but when placed in the wrong hands it can serve the opposite purpose — either irritating the viewer, or boring the pants off them. (more…)
Is there a certain blog or website you visit daily? My personal favorite is Pioneer Woman. I found her a few years ago and have been a loyal follower ever since. The main reason I like her site so much is that it’s picture-heavy, and she updates it daily. (more…)
By now you’ve heard the news that the FBI finally captured long-time fugitive James “Whitey” Bulger. You may be surprised to know how an ad campaign and a cross-channel media buy combined with public relations achieved something that hundreds of FBI agents could not accomplish for decades. See the full story here:
http://articles.boston.com/2011-06-24/news/29699955_1_fbi-agents-special-agent-field-office
The moral of the story? Advertising gets results. Capiche?
As a media buyer, it is my job and objective to constantly strive for the best placement for my clients within strict budget constraints and to find the perfect locations that generate the most frequency, reach and gross rating points. Easier said than done during a political window! (more…)
“Let’s take 100 cats, release them in IKEA [...] and let’s see what happens.” (more…)
