As a young girl who began her college career in nursing, I can honestly say I have always had an affinity to healthcare. Truth be told (or as told by my husband), I would have made a horrible nurse, due to my weak stomach and lack of emotional restraint (I cry easily). So, after two semesters of nursing, I traded in my anatomy and physiology books for easels and X-Acto knives. Fast forward twenty-plus years and here I sit, developing marketing and branding campaigns for hospitals and healthcare entities on a daily basis. The most recent and most incredible? The new Our Lady of Lourdes hospital campaign.
July 25, 2011
July 18, 2011
Art Melt 2011
Each year, Forum 35 in Baton Rouge presents ArtMelt, a curated exhibition of Louisiana artists—the largest in Louisiana. The event showcases the high quality and variety of local artistic talent, and provides a venue for Louisiana artists to receive professional exposure. Held at the Louisiana State Museum in Baton Rouge, the event receives support and participation from Louisiana galleries and merchants, and is attended by both artists and art collectors across the region.
July 11, 2011
Nickel Tour of BBR
Surprising the BBRers on video was quite an amusing operation! I’m fairly new here in the ad world having just graduated college, and making this clip with the team was a good time for me. It’s exciting that these bright and lively leaders and creative minds are my coworkers!
This is a regular day in the office of BBR Creative where hard work and planning, smiles and laughter, and some seriously creative scheming are all one office away.
July 4, 2011
Side Dishes
Every Tuesday a group of my friends meets for CookNight. We have a rotating cooking schedule; one of us cooks for the rest of the crew each week. Last Thanksgiving we had the ambitious idea to have a SUPER CookNight, where several of our crew would cook and we’d invite a bunch of friends over. We did it, and it was delicious. So when talk of a Super CookNight 2 came about, I volunteered to design an event poster.
June 27, 2011
A Truly Moving Day
If we’ve done our job right (and I believe we have) then you all are aware that Our Lady of Lourdes moved from its St. Landry location to their new state-of-the-art hospital on Ambassador Caffery on June 25, 2011. (more…)
March 24, 2011
The Perfect Pitch — Writing Newsworthy Press Releases
Enter the 21st century. Traditional media relations tactics don’t work anymore. Today, we’re not just pitching to overworked, time-strained reporters with slots to fill. We’re pitching to an active, engaged group of media-savvy individuals – reporters, bloggers, even videographers – who value their audience and know their messages will be carried far and wide. Additionally, they are the gatekeepers – charged with helping weed out the nonsense. (more…)
