We are all susceptible to working too hard. Americans give their lives to their jobs — countless hours are spent at our offices and in front of computers, as afternoon meetings turn to dinner at the conference room table, and our virtual office (in the form of a smart phone or laptop) comes home with us every night. (more…)
December 5, 2011
October 24, 2011
Everybody Loves a Good Catfight!
LSU 45 – Auburn 10
Brock Services once again called BBR to design the party collateral for their annual, rip-roarin’ LSU tailgate party. BBR tackled the creative challenge to capture the rivalry between our beloved LSU Tigers vs. “those OTHER Tigers” and — per the client’s request — design “one helluva invitation.” Putting our heads together, we presented some “punchy” design concepts – just what Brock was looking for. With a fun concept and ferocious visuals, our “Catfight” invitation was a win-win! When event branding is involved, BBR is a great sparring partner to have in your corner.
October 17, 2011
I Knew Her When…
Is there a certain blog or website you visit daily? My personal favorite is Pioneer Woman. I found her a few years ago and have been a loyal follower ever since. The main reason I like her site so much is that it’s picture-heavy, and she updates it daily. (more…)
October 10, 2011
How an Ad Campaign Helped Catch a Fugitive Gangster
By now you’ve heard the news that the FBI finally captured long-time fugitive James “Whitey” Bulger. You may be surprised to know how an ad campaign and a cross-channel media buy combined with public relations achieved something that hundreds of FBI agents could not accomplish for decades. See the full story here:
http://articles.boston.com/2011-06-24/news/29699955_1_fbi-agents-special-agent-field-office
The moral of the story? Advertising gets results. Capiche?
October 3, 2011
Social Media Campaign FAQs to Help Get You Started
Q: Social media – why and for how long?
A: Social media is an easy and effective way to share information, listen to your customers and gather valuable information on their thoughts about your products or services. How should you use it in an advertising campaign? Think differently. Most people develop campaigns and distribute the messaging for that campaign through traditional media. In the traditional model, each campaign has a definitive start and stop date. With social media, there’s no need for a stop date. It is an ongoing conversation between the advertiser and the customer. Consider it a quality conversation, without a defined timeframe.
September 26, 2011
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