Did you know that the customer profitability rate tends to increase over the life of a retained customer?
In other words, the longer you keep a customer, the more profitable the customer becomes. Furthermore, companies can boost profits from 25 – 125% by retaining merely 5% more existing customers.
We all know someone whose “tweet” was seen by the wrong person, and we’ve certainly heard stories of employees who posted something on Facebook that got them into hot water at work.
It’s almost impossible to go online these days without interacting with some form of social media. With each interaction, most folks think about their personal online reputation, but what about the company they work for? (more…)
If you have a large event looming, I highly recommend finding a reputable event planner to assist with the details. Planning an event is a daunting task, with zillions of small details to remember – did you get trash cans? Is there enough food? Is the band here? It can be overwhelming. (more…)
We are all susceptible to working too hard. Americans give their lives to their jobs — countless hours are spent at our offices and in front of computers, as afternoon meetings turn to dinner at the conference room table, and our virtual office (in the form of a smart phone or laptop) comes home with us every night. (more…)
