Is there a certain blog or website you visit daily? My personal favorite is Pioneer Woman. I found her a few years ago and have been a loyal follower ever since. The main reason I like her site so much is that it’s picture-heavy, and she updates it daily. (more…)
By now you’ve heard the news that the FBI finally captured long-time fugitive James “Whitey” Bulger. You may be surprised to know how an ad campaign and a cross-channel media buy combined with public relations achieved something that hundreds of FBI agents could not accomplish for decades. See the full story here:
http://articles.boston.com/2011-06-24/news/29699955_1_fbi-agents-special-agent-field-office
The moral of the story? Advertising gets results. Capiche?
With more people joining social media sites every day, it is quickly becoming the new word-of-mouth marketing. Social media’s appeal helps create two-way conversations between brands and their audiences, which entices some companies to substitute traditional methods of direct marketing with social media. Here are some social media dos and don’ts to help you better connect with your target audiences, foster online engagement, and ultimately, drive traffic to your business. (more…)
Q: Social media – why and for how long?
A: Social media is an easy and effective way to share information, listen to your customers and gather valuable information on their thoughts about your products or services. How should you use it in an advertising campaign? Think differently. Most people develop campaigns and distribute the messaging for that campaign through traditional media. In the traditional model, each campaign has a definitive start and stop date. With social media, there’s no need for a stop date. It is an ongoing conversation between the advertiser and the customer. Consider it a quality conversation, without a defined timeframe.
