As a young girl who began her college career in nursing, I can honestly say I have always had an affinity to healthcare. Truth be told (or as told by my husband), I would have made a horrible nurse, due to my weak stomach and lack of emotional restraint (I cry easily). So, after two semesters of nursing, I traded in my anatomy and physiology books for easels and X-Acto knives. Fast forward twenty-plus years and here I sit, developing marketing and branding campaigns for hospitals and healthcare entities on a daily basis. The most recent and most incredible? The new Our Lady of Lourdes hospital campaign.

