Enter the 21st century. Traditional media relations tactics don’t work anymore. Today, we’re not just pitching to overworked, time-strained reporters with slots to fill. We’re pitching to an active, engaged group of media-savvy individuals – reporters, bloggers, even videographers – who value their audience and know their messages will be carried far and wide. Additionally, they are the gatekeepers – charged with helping weed out the nonsense. (more…)
