Companies are always trying to make the right decisions as to where exactly they should place media dollars to maximize their reach and frequency to the desired target audience – it’s a numbers game, day in and day out. My opinion during this time of turmoil throughout the world? Put your money on the news! (more…)
Last year, I posted a blog about Old Spice’s creative and quirky campaign that succeeded in dusting off a tired, old-man image and invigorating the brand for a whole new generation of young men interested in smelling good for the ladies. Just recently “The Man Your Man Could Smell Like” launched new television spots that quickly went viral, garnering 3.4 million views in one week! (more…)
