Twitter allows companies to engage a market in ways that traditional methods simply cannot match. Information can be quickly shared with potential customers while gathering real-time market intelligence and feedback. Twitter offers a constant connection that fosters stronger client relationships. It provides a platform for company feedback and product ideas. (more…)
These are the famous words of my older sister, Jessica, after I told her my college major was marketing. Can’t you just feel the sisterly love? We grew up polar opposite. Jessica was the brainy book nerd who would rather read by a tree at recess than play on the monkey bars. And then there was me, the common sense, class clown who was forced to stand by the tree during recess for talking too much during class. (more…)
PR does not always just encompass media relations. Social media implementer, copywriter, crisis communicator and event coordinator are just a few of the “other” roles a PR practitioner can find themselves being a part of on a daily basis.
Outside of my work at BBR, I find myself working daily on development and fundraising projects. As an independent fundraising consultant I work with clients to raise from $10 to over $100,000 for non-profit schools and churches as well as for political candidates. (more…)
