As a media buyer, it is my job and objective to constantly strive for the best placement for my clients within strict budget constraints and to find the perfect locations that generate the most frequency, reach and gross rating points. Easier said than done during a political window! (more…)
I was trying to explain resolution to someone the other day when I realized that we think in these terms every day. However, it can be a complex issue for someone who has never had to work with image resolution before. It is becoming important for more people to understand a little about what makes an image look clear vs. blurry when submitted to a blog, Facebook post or to a photo gallery. This is not an attempt to explain all of the details of resolution — just the basics to get you on your way to getting quality images up on the web. (more…)
For this episode of Side Stitch, I chose to explore the wide-open pastures of advertising. Bovine advertising, that is. Below are some ads and environmental graphics that a design/ad agency run by cattle could hypothetically produce.
Now, I’m particularly proud of the Mad Cows bit at the end. I’ll spare you additional bovine puns, but I will let you know that I had had a few more mock ads that didn’t make the cut. One included a pitch to a horse-run business, promoting high-end farm equipment. The tagline would have been “The UltraPlow. With a plow like this, you’re just along for the ride.”
