May 28, 2010

Does BP Make the Grade?

Filed under: General,News & Views — Andree Gonsoulin @ 12:21 pm

It is hard to ignore the unprecedented oil spill affecting our coast at this moment. Whether you tune into the mainstream media or log onto a social media website like Facebook, it is not that uncommon to see or hear Louisianans expressing their — ahem — “distaste” for the public face of this disaster: British Petroleum. (more…)

May 13, 2010

TV Spot Demands Pause, Not Fast-Forward

Filed under: General — Tags: , , — Sheree Comeaux @ 9:10 am

As a self-proclaimed TV junkie, you would think that I would lovingly embrace every pixel that finds its way to my screen. Not so. As soon as a commercial comes on, I’m flipping the channels to find something else to watch. But there is one exception —that’s the commercial for the 2011 Kia Sorento.  I literally start dancing every time I see or hear this commercial.  If you haven’t seen it or have no idea what I’m talking about, check it out:

May 7, 2010

Green Apps Make Living Nature Friendly a Walk in the Park

Filed under: General,News & Views,Strategically Speaking — Tags: , , , — Holly Lutz @ 10:43 am

A while back I was dubbed one of the “green” employees of BBR Creative. I always turn off my lights and computer monitor whenever I step out of my office; I absolutely hate to waste paper; and whatever I know can be recycled goes in the bin instead of my office trash can. (more…)

May 4, 2010

Back to Basics…

Filed under: General,Tips and Tricks — Mallory Joseph @ 5:31 pm

Our industry demands we stay relevant. That means keeping up with the latest technological advancements to help clients. Keeping our fingers on the pulse of pop culture so we are always “in” on the joke. Staying opened minded enough to adjust and change directions when conceptualizing campaigns, programs and marketing strategies. (more…)

May 3, 2010

Know Your Audience, Reward Your Audience

Filed under: General,Tim's Tall Tales — Tags: , , , , , — Tim Landry @ 9:17 am

The Internet has successfully ravaged my attention span. In fact, in the construction of that intro sentence alone I somehow managed to:

• Update my Facebook status
• Check my horoscope on The Onion
• Totally derail my train of thought

Me plus millions of others, apparently. BuzzFeed understands the nature of the beast and, utilizing a legion of similarly afflicted visitors and staffers supernaturally adept at stumbling upon cool items, capitalizes on the fickle nature of Web trending on a daily basis. (more…)

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