Had the Vampire Empire survived their initial brand meeting, they would have realized that it’s best for an agency to get to know a client before diving head first into the image-revamping process. This would have ensured that the designers knew that vampires and sunlight don’t really mix well. And if the logo didn’t immediately vaporize the Vampire Empire’s council, it would have eventually driven a stake into the club’s image.
Maybe the “online agency” was afraid of vampires. Or clowns. Or vampire clowns. Maybe they were werewolves! Or, maybe they were just trying to make a quick dollar. Don’t only do a job quickly — do it right. Though, I’d imagine trying to make the denizens of the night “more appealing” would be a daunting task. Perhaps some things are best left alone?
Notes about this comic:
I omitted a pun out of spacial necessity, but I thought I’d include it in this section:
“No members means no revenue! We’ll have to get day jobs!”
I always have fun with the silly logos I do for these comics. The “existing” Vampire Empire logo was a “V” & “E” shaped to resemble vampire teeth. And the “revamped” logo features a rejoicing figure whose cape is forming a sun. Well, maybe he’s writhing.
I had a few Vampire Empire tagline options on the table. Here are some that were frontrunners:
“Eternity, for life.”
“Eternity now.”
“A brighter nightlife.”
“Live long and party.”
OH, and if anyone knows a decent comic lettering font, please let me know. I hand-drew all the lettering in Photoshop and it was quite a task.
Hey, thanks for checking out BBR and my comic!
Live long and party.
-burt
In today’s competitive consumer market, it’s important to remember that the strongest brands will continue to attract new customers while retaining a loyal following, ultimately increasing sales. A recently compiled report by Interbrand Design Forum shows businesses that aggressively stuck with their core branding strategy saw their brand value rise — even in a down economy.
As the Brandweek article by Elaine Wong details, a focus on branding pays off where it really counts to most clients: at the cash register! Find out which brands above had the highest brand values at:
Walmart, Target, Best Buy named most valuable brands
BBR has over 12 years of experience in corporate branding, marketing and advertising strategy, and creative implementation. Our multi-disciplinary team of strategists and creatives continually strives to build strong branding relationships between our clients and their consumers, always with the goal to increase sales and profits. For the complete picture of who BBR is and what we do, visit us at www.bbrcreative.com or contact Cherie Hebert at chebert@bbrcreative.com
Day in and day out, the BBR Creative staff bears witness to the tireless efforts put forth by Partner and Creative Director Cathi Pavy. Whether we’re concepting alongside her to develop memorable creative or strategically assembling in-depth integrated branding campaigns, we reap the benefits of Cathi’s sheer versatility, which has proven instrumental to us as an agency. And following the Acadiana Advertising Federation ADDY Awards ceremony, held Feb. 26 here in Lafayette, it’s clear there is consensus among the Acadiana advertising community when it comes to recognizing her contributions.
BBR Creative would like to congratulate Cathi for taking home top honors from this year’s ceremony in the form of the AAF’s prestigious Silver Medal Award, the highest honor the AAF can bestow upon an advertising industry professional. In a tribute speech and video honoring Cathi, she was lauded by friends, family and colleagues (including a few inspirational faces from her past) for her creative excellence, commitment to social responsibility and achievements garnered working in this field we so love.
BBR Creative’s 2010 ADDY Awards results:
Silver Medal Winner:
Cathi Pavy
Art Director of the Year:
Denise Gallagher
3 Special Judges Awards
12 Gold ADDY Awards
7 Silver ADDY Awards
Adding to the excitement, BBR Senior Art Director Denise Gallagher was named Art Director of Year while her illustration, “She Did Not Believe in Impossibilities,” was recognized with a Special Judges’ Award. Additionally, BBR received a second Special Judges’ Award for its Susan B. Komen for the Cure T-Shirt design along with a third for evening’s most winning campaign, a print ad series developed for KRVS.
Congratulations on a job well done!
Think about how you interact with people of differing personality types. An outspoken, gregarious person can easily work the room and quickly engage you. Think about that ray of sunshine in your life, bubbling over with energy and dynamism. He or she may invigorate you and inspire you to look at things differently — at least for the moment. Consider the quiet ones; they can be mysteriously intriguing.
You act differently to every person you encounter. You do this because you are reacting to his or her personality.
News flash. The interactions and reactions we experience with one another parallel those we have with businesses and products. Brand personalities attract customers with like values, attitudes and qualities. Furthermore, strong brand personalities attract loyal customers because they have a clear understanding of who they are as a business personality. Because of this, they are able to strategically align their business to reach the right customer mix — a loyal customer mix that keeps coming back for more. To put it simply, a brand personality is the psychological or human aspect of a company that can have a profound sociological impact on customers’ buying behavior. (more…)
