Had the Vampire Empire survived their initial brand meeting, they would have realized that it’s best for an agency to get to know a client before diving head first into the image-revamping process. This would have ensured that the designers knew that vampires and sunlight don’t really mix well. And if the logo didn’t immediately vaporize the Vampire Empire’s council, it would have eventually driven a stake into the club’s image. (more…)
In today’s competitive consumer market, it’s important to remember that the strongest brands will continue to attract new customers while retaining a loyal following, ultimately increasing sales. A recently compiled report by Interbrand Design Forum shows businesses that aggressively stuck with their core branding strategy saw their brand value rise — even in a down economy. (more…)
Day in and day out, the BBR Creative staff bears witness to the tireless efforts put forth by Partner and Creative Director Cathi Pavy. Whether we’re concepting alongside her to develop memorable creative or strategically assembling in-depth integrated branding campaigns, we reap the benefits of Cathi’s sheer versatility, which has proven instrumental to us as an agency. And following the Acadiana Advertising Federation ADDY Awards ceremony, held Feb. 26 here in Lafayette, it’s clear there is consensus among the Acadiana advertising community when it comes to recognizing her contributions. (more…)
Think about how you interact with people of differing personality types. An outspoken, gregarious person can easily work the room and quickly engage you. Think about that ray of sunshine in your life, bubbling over with energy and dynamism. He or she may invigorate you and inspire you to look at things differently — at least for the moment. Consider the quiet ones; they can be mysteriously intriguing.
You act differently to every person you encounter. You do this because you are reacting to his or her personality. (more…)
