Is your brand position aligned with the value you provide to the marketplace?
What value does your company offer the marketplace? Do you provide a unique product, that no one else offers? Do you provide a quality service faster than your competitor? Do you have a greater selection in your niche than anyone in your market? In essence, every business is selling value of one kind or another. (more…)
Amidst the roaring crowds during the New Orleans Saints’ first-ever Super Bowl victory celebration, it was hard to believe that anything beyond the excitement for that city and what it represented could possibly be happening. One night earlier New Orleans elected a new mayor, Mardi Gras was just days away, Haiti was still struggling to recover from a massive earthquake and the United States remains embattled in two wars. (more…)
Each day, countless important events take place across Louisiana. Whether they’re cultural events, community events or a non-profit organization hosting a fundraising event, they’re all from diverse organizations making a difference day in and day out. The question: just who is doing all of this organizing? (more…)
The next time you’re driving around town, be sure to check out your city’s fire hydrants – there might be a chicken bucket on top of them!
Last week, I read an article about KFC’s recent advertising campaign to promote their new “fiery” chicken wings. As part of the campaign, KFC has given $7,500 to two cities in Indiana – $5,000 to Indianapolis and $2,500 to Brazil – to help them buy new fire hydrants and fire extinguishers to improve their fire safety. In exchange, three fire hydrants in Brazil will bear KFC’s logo and will have actual chicken buckets on them, and about 33 fire extinguishers in Indianapolis will also be branded with KFC’s logo. KFC is planning on finding three more cities throughout the country to participate in this same program. (more…)
