Considering the current economic climate, marketers, and specifically, public relations directors are requested more and more to prove the VALUE of their work. So how does one news release go from its natural state as a plain old Word document to a valued part of your communications arsenal? The Proof is in the Pudding. (more…)
As a child, one of my favorite things to do was play “Connect the Dots.” I was consistently amazed that, when it was complete, a page full of scattered dots ultimately made a picture or told a story. (more…)
Recently, I attended a conference for non-profit organizations and was fortunate enough to hear a lecture given by Lonnie Stockwell, CPA, on “Managing in a Changing World – Understanding Today’s Generations.” At first, I wondered, what a CPA could possibly tell me about generations. But as he began his presentation, I quickly realized I was in for a treat. (more…)
