October 27, 2009

Right brain. Left brain. Can we meet somewhere in the middle?

Filed under: Creative Corner — Tags: , , — Cathi Pavy @ 3:37 pm

I have been a right-brainer since birth. Every single personality test I’ve taken confirms this. My decisions are based on intuitive thinking — knowing without reasoning. As a businesswoman, I’ve struggled with this. And during the early years at BBR, I consciously made great strides to change myself with a daily dose of affirmations: “I am organized. I am organized. I must keep this receipt. I must keep this receipt. I understand this balance sheet. I understand this balance sheet.” (more…)

October 20, 2009

Quantifying social media’s impact

Filed under: News & Views — Tags: , , , , — Kristen Wilson @ 10:00 am

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I don’t know about the rest of you, but to me, change can often feel quite uncomfortable. To a creature of habit, such as myself, a change in something as seemingly trivial as my morning routine tends to throw off my entire day. And with a new baby in my home, all bets are off.

As fast as my life changes every day, I feel like the way we communicate is changing even faster. My 4-month-old son “knows” his grandpa as the face displayed on my laptop during bath time Skype sessions. My friends and family now keep up-to-date by visiting the family blog rather than by picking up a phone. I get diaper coupons through my Facebook page instead of via snail mail. I read product reviews not on the actual product’s webpage but on personal websites.

So when I viewed the following YouTube video while sitting in a client meeting, I can’t say I was terribly surprised by the statistics. It only leaves me with one question: Are you up for the challenge of change?

October 15, 2009

No More Unexpected Surprises – 6 Time Management Tips

Filed under: Tips and Tricks — Tags: , , , — Sheree Comeaux @ 5:24 pm

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As BBR Creative’s production manager, it’s my job to ensure there are no last-minute surprises (read: catalysts that awaken emotional outbursts of insanity) resulting from a missed task. On a daily basis, I am charged with keeping creatives in check and with managing the account service department’s veritable laundry list of daily responsibilities. (more…)

October 6, 2009

Twitter: A Hate/Love Story

Filed under: News & Views — Holly Lutz @ 4:29 pm

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I’m sure most people are familiar with the phrase, “Don’t knock it till you’ve tried it.” Well, when it came to Twitter, I knocked it. I knocked it hard:

“What’s up with the flying whale? That’s stupid.”

“Are you kidding? I can only use 140 characters? How am I supposed to write anything insightful in 140 characters or less?”

“Why should I care that your cousin Nikki just painted her toenails in ‘Melon of Troy?’ Seriously.” (more…)

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