August 26, 2009
August 18, 2009
Status Report
Client news:
The Ragin’ Cajuns Athletic Department now has an official Facebook page! Check it out and become a fan. In little over a week, we’ve eclipsed all other Sun Belt Conference team Facebook fan counts. Let’s keep the momentum going. If you haven’t already done so, click here to become a fan.
We’ve just completed the production of our third campaign promoting season ticket sales for Ragin’ Cajuns athletics. The football television spot began airing a few weeks ago and it makes me wish tailgating started this Saturday! Look for your favorite player and check out Coach Bustle’s moves, too. The BBR team had a great time getting the Ragin’ Cajuns fired up for the 2009 season.
Click here to view video
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August 13, 2009
Field Trip: Blackbird Letterpress
Every so often, the BBR Creatives pile into my 4Runner for a good old-fashioned road trip. It makes for a lovely getaway with a purpose — and provides for a nice creative experience beyond the white walls and Mac screens that make up our art department. This past Friday, we set our sights eastward, venturing across the Atchafalaya to Baton Rouge where we paid a visit to Kathryn Hunter over at Blackbird Letterpress.
August 7, 2009
Creativity Off The Chain
Inspiration has a tendency to sprout from the strangest of places. For example, I once devised an entire ad campaign while in the shower. Except by “an entire ad campaign,” I actually mean “a single billboard.” And by “a single billboard,” I actually mean “the title of this blog.”
August 6, 2009
LaCHIP: An opportunity for working, uninsured families to get coverage for their children.
Every now and then, we get the opportunity to use our communication skills to really make an impact on our world. In April, we began the work of creating and implementing a public awareness campaign to get uninsured children in the state of Louisiana covered — truly meaningful work.
An estimated 650,000 children remain uninsured in Louisiana. Of that figure, 41,000 live in households earning 200% below the federal poverty level. These children remain eligible, but are not yet registered in existing health care programs. Another large percentage is children of working parents who simply cannot afford health insurance. When health care is unavailable to the most vulnerable of our population, the health of our entire community is compromised. It affects their education and ultimately our economy.
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